Pinterest is a website that allows users to organize and share all of the different photos and images they find online. Users can pin pictures to their pinboard as they redecorate a home or plan for a wedding. The innovative website allows users to share their photos with other people and see the pinboards that other users create. It also enables users to save inspirations for their jobs, recipes or fashion images.
Businesses and websites can also use Pinterest to network with clients. New products can be pinned on the company’s pinboard for customers to see. By doing this, the company can begin to generate a buzz about their new product before it even hits the marketplace. If clients like the images, they can leave a comment under the photo or pin it on their own site. Likewise, if the image is disliked or few customers pin it on their sites, the company will instantly know that they should retailor their product or the marketing for the product.
Although Pinterest is often used by private individuals, companies and web designers can take advantage of the free service. As a marketing tool, Pinterest is extremely affordable and effective for companies and websites.