September 21, 2017

What You Need To Know About Penguin Updates and SEO

Online users can now have a better experience when browsing with the help of Google’s new version of SEO standards. Google has given priorities that would help online users have a convenient manner of browsing. This is good for online users but alarming to web owners. How is that?  One word:  Penguin.

Unless you’ve been on vacation for awhile than more than likely you are already aware of the Google algorithm “Penguin and Panda” updates that took affect a few months back. To get a sense for the size and scope and the real-world impact of the new changes and what Matt Cutt’s at Google had to say about future updates, I reached out to Scott Darrohn, COO fishbat.

According to the fishbat press release Google is planning on releasing their new updates very soon and those companies that invested time into their social media campaign should really bog down and understand the fundamentals of their SEO strategy and social networking to avoid the Google Smack down.

Most of us in the social media marketing game know that buying links and manipulating the internet for advertising purposes is a no-no advocated from Google. What most do not realize is that social media platforms are potentially immune from the updates that are imminent. As reported on Site Reference, Cutts himself sated that,

“Google can only use social signals from Open Graph sources. It can’t crawl Facebook pages to see who is reputable, reliable or has real world impact as a brand has on those platforms … [Twitter is also] a private service. If Twitter wants to suspend someone’s service, they can. Google was able to crawl Twitter until its deal ended, and Google was blocked from crawling those pages for 1.5 months. As such, Google is cautious about using that as a signal – Twitter can shut it off at any time.”…More at Google’s Penguin and Panda Wreak Havoc Interview with Scott

While the landscape of what helps with ranking is continually changing, your best bet and what Google keeps indicating is that providing users with quality content and a ‘good user experience’ is critical to long term success.

To fight webspam and fraud, Google is now setting higher standards for their SEO.