June 28, 2017

Facebook Business Page Tips

Small businesses and large corporations need to constantly cut costs to stay profitable. In the modern times, companies can lower their operating expenses by marketing on Facebook. Instead of paying for advertising space, businesses can instantly create a Facebook business page and start to garner more attention. More than 800 million active users visit Facebook which makes it the largest social networking website in the world. With so many people online, companies can gain exposure for free in previously unheard of ways. From directing traffic to your website to marketing new products, a Facebook page is a vital marketing tool.

A Facebook business page is more than just a marketing tool. Once your account is created, you can begin posting survey questions. Your clients can respond with their favorite products, design ideas or critiques. Instead of paying for excessive amounts of product testing and market research, you can instantly get feedback about a new design’s potential. More importantly, Facebook users can ‘like’ your site or link it to their friends. With one click of a button, your company can gain global attention. This website lets you create a recognizable brand and allows businesses to reach out to clients outside of their geographic location. Before you enter a market, you can target prospective customers. Once the new branch is set up, you will automatically have customers.

New to Facebook?  Click here for my free facebook tutorials that walk you step by step through creating and managing your account.

Import Your Blog

If your company already has a blog, you can import it onto Facebook. After you add it, Facebook users can read all of the shares, comments and posts that are already on your blog. This lets you save time on creating content and focus more on user interaction.

Facebook Reveal Tabs

One useful feature is the Facebook Reveal Tab. This tab lets you hide content from people who are not fans. If they choose to ‘like’ your web page, the content is revealed. When you use this feature, you can ensure that exclusive promotions and offers are reserved for your dedicated fans. Non-fans see the benefits of brand loyalty and choose to like your product. Afterward, they will receive notifications from your company and can be a part of the broader fan base. By reserving promotions for your fans, you can also ensure customer loyalty and increase the number of fans your page has.

Liking Your Page

For your Facebook page to be successful, you need to have fans. The easiest way to start doing this is to create a call-to-action. Simply ask users to ‘like’ your page or post promotions that get customers engaged. Over time, call-to-actions can help you increase your fan base and gain more clients.

Find Your Demographics

Each company has a certain set of demographics that they cater to. If your fan page is designed for the wrong demographic, your Facebook page will be unsuccessful. Many of the businesses that have negative results on Facebook have created a page for the wrong customer demographic. To avoid this issue, you should always try to figure out your customer demographic before you even start to create a Facebook page. This social media site has customers spanning every ethnicity, age group, gender and culture. If you are targeting the wrong group of people, your page will be unsuccessful.

Link to Your Business Page

This last tip should be obvious, but new users sometimes get lost in designing their web page and forget the most important thing. When you create your Facebook page, you should make sure that it links back to your company’s official website. You created your Facebook page to garner customers and readers. With this in mind, you should link your statuses, blog posts and ‘About Me’ to your normal website. Users who like your webpage can click on these links to find out more about your company. If you are operating an ecommerce store, back-links from Facebook can be a vital source of revenue.

Creating a Facebook page is simple and easy to do. Since there are millions of Facebook users, your Facebook fan page can be a vital marketing tool for your business. It enables you to save money on marketing, receive customer feedback and find new customers. As an entirely free social networking platform, you can test out your company Facebook page without having to worry about spending unnecessary money.

 

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