September 21, 2017

How to Find the Best Web Hosting for Small Business

best web hostingWeb designers traditionally charge hundreds or thousands of dollars to create a custom-designed website. For many small businesses, this fee is too exorbitant to be considered. An alternative solution to this problem is found within some of the best web hosting for small business sites. These web hosting programs include site builders, security features and an intuitive design. You can create the website of your dreams without having to spend your family’s nest egg.

Benefits

If you choose to hire a web designer, you will spend unnecessary time and money on your website. Often, it can take a professional designer weeks or months to complete your website before it is posted online. A site builder program can do the same work in only a fraction of the time. Simple websites can be posted online within the day and you can be advertising to prospective clients on the same evening. Since most of these site builders are free, they offer you a lower-cost option that also happens to be more efficient.

A high-quality site builder will normally offer a range of templates.  It’s important to go with a professional-quality site builder that contains thousands of design options so your website is not just another cookie-cutter page. You can add applications, graphics and content to your website to make it shine out from the crowd.

To see reviews of the best and worst web hosting companies for businesses, click here.

Why Create a Website

With the numerous advances in technology, businesses who choose not create a website are missing out on a vital part of the marketplace. A website lets you reach a broader customer base. If you are looking to expand your company into a new region, a website can be a useful tool in creating a brand and developing clients before you set up shop in the area.

Even more important are the marketing possibilities you receive with a company website. Once you are online, you can use your website to create blog or video posts. These posts can draw readers into your site. Over time, these readers can be a useful source of information about necessary product changes. You can develop surveys or post informal comments that make the website more interactive. As the website progresses, your customer experience will increase and you will reap the rewards.

Next Step:  Hosting

Now that you have decided to create a website, you have to worry about finding a web host. If you do not find a hosting service, you will never be able to reach out to clients around the world. A web host is basically a server that stores your website. From this server, users from across the globe can access and interact with your web page.

Things to Consider

When your small business starts searching for a host, you need to consider a few simple things. First on the list is the kind of small business website you plan on having. If your company only plans on doing marketing work, then a simple website will work fine. You may want to consider different hosting packages if you intend to make the website usable for employee interactions, web conferences or blog posts.

An additional level of security will be needed if you intend on having an ecommerce site. Our online site builder can help you create a shopping cart, product descriptions and ecommerce pages. Once these pages are developed, you need to make sure that they are protected. You will be collecting your clients’ financial information online and charging their bank accounts for purchases. If you do not have an SSL certificate, their banking information could become compromised.

To remedy the security issue, your small business should always select a hosting package that includes an SSL certificate. After your website is protected, any information sent through your pages is automatically encrypted. This same type of encryption process is used by banks to prevent identity theft and fraud. In the modern world, Internet users have become more technologically savvy. If your website lacks an encryption, you will miss out on a valuable portion of your clientele.

business hostingAfter Purchasing a Hosting Plan

If you have purchased a hosting plan, it can take anywhere from 30 minutes to 24 hours for the account to be prepared. To start the process, you have to create an FTP user name and activate your account. Once it is prepared, your web host will notify you and you can start creating your website. If you want to, you can choose to host multiple websites through one hosting package. This option is normally included on the higher end packages, but can be extremely useful for your small business.

Small businesses should definitely consider purchasing various aliases for their website. Sometimes, Internet criminals will create a mirror of your site and register it under a common misspelling of your domain name. By doing this, they can lure your normal customers into doing transactions with them. Your customers end up with a negative experience and you are stuck with a domain name that is closely matched by a fraudulent web page. If you choose to purchase similar domains, you can prevent this and it costs the same amount of money.

Package Options

Best web hosting for small business options will generally include security features and 24/7 customer support. You can access your website through FTP and obtain free setup options.

After working to develop a brick-and-mortar company, you have finally decided to branch out into an online environment. With a high-quality web hosting package, the process can be an easy one. Your small business can efficiently create a web site and be online within minutes. Other options like search engine visibility features can help you drive clients to your web pages. If you are searching for a new way to market your company, nothing works better than an online user platform. Small businesses can effectively engage with their customer base and develop new product concepts. In the high-speed world of the Internet, you will be able to instantly find out if new products are workable or not.

 

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